Objective: To attract new corporate clients to their event management service

Solution: Unleash Marketing worked with Above & Beyond to define their ideal client, including company size (turnover and number of employees), business sector and geography. From this analysis, a direct marketing campaign was developed including:

• Creation of a new leaflet for the business, explaining the benefits of their service, showcasing successful events and featuring testimonials from satisfied clients
• Wording and design of the new leaflet to motivate prospects to find out more
• Sourcing a database to meet the criteria of an ‘ideal client’ ; Above & Beyond ran a telemarketing campaign, sending the new leaflet directly to interested businesses.

“From our initial consultation Caroline at Unleash Marketing was creative, professional and supportive. On understanding our business, she produced targeted and focused new marketing material, thus re-energising our brand and highlighting our strengths which is proving to be a success to both new and existing clients.” Suzanne Taylor, joint-owner, Above & Beyond