Objective: To launch a new product and develop a new website and corporate branding for this architectural joinery company

Solution: Unleash Marketing worked with SV Joinery to understand the opportunity for the new product and develop a marketing plan, this included:

• New corporate branding, in a classic style to fit with their company values
• Creation of a new brand name, Eco-Classic heritage windows, and logo
• Development of a new website www.svjoinery.co.uk to showcase their portfolio; the website was structured around their client groups (e.g. residential ) instead of the commonly used approach of product groups (e.g. staircases) – this made it easier for clients to see projects of relevance to them.  An extensive gallery enables clients to see the diversity and quality of their work.
• Development of a marketing plan to target key audiences for the new Eco-Classic heritage windows
• Development of a brochure for the new windows, focused on a case study of a hotel restoration, featuring 160 new Eco-Classic heritage windows.

Caroline’s practical and down-to-earth approach with SV Joinery has enabled them to improve their marketing and the website is an invaluable resource to use with clients.

“The new website developed by Unleash Marketing resulted in an £85,000 project from a new client.  The client looked at several websites from joinery companies, and the quality of our website convinced him we would deliver the quality of work he wanted.  A superb result!”  Simon Vellacott, SV Joinery