Objective: To attract new clients through creating a clear brand identity across all marketing materials, and developing motivating messages for the target audience.

Solution: Unleash Marketing worked with Foremost Currency Group to gain a better understanding of their target market, and develop a clear positioning. Five key selling points were developed and communicated throughout their marketing, this included:

• New press advertising creative with motivating headlines and strong photography
• Redesigned website www.foremostcurrencygroup.co.uk with clear communication of benefits to clients and landing pages for two distinct target audiences
• New marketing folder with inserts, succinctly outlining the process of currency exchange, and why clients should choose the Foremost Currency Group. The format of the folder plus inserts enables individual inserts to be updated as needed, instead of a whole brochure being reprinted.
• Redesigned website for overseas properties www.foremostpropertygroup.co.uk with clear presentation of property details and links to currency exchange website.

To deliver these projects Unleash Marketing worked with a series of suppliers including a graphic designer, copywriter, printer and web designer.

For the client, Unleash Marketing was the sole point of contact, enabling easy communication and a rapid delivery of projects, ensuring all elements worked together to clearly communicate the business’s selling points.

“Unleash Marketing has provided us with a first class service. Caroline’s creativity has given us leading and current marketing material, websites and visuals, all of which we are very proud of. Unleash Marketing’s professional approach and strong work ethic has meant they have delivered projects within deadlines, certainly not compromising on the quality delivered. I would have no hesitation in recommending Unleash Marketing.”
Managing Director, Foremost Currency Group