Objective: To raise awareness of Haydon Training amongst 16-18 year-olds to encourage them to enrol for a range of NVQ programmes

Solution: A series of marketing leaflets were developed, each one focusing on a different NVQ programme and featuring attractive images and clear branding. Unleash Marketing worked with the client to:

• Understand how the NVQ programmes worked, in order to develop messages to explain the benefits of the programmes to prospective students
• Develop the wording to motivate students to enrol on NVQ programmes, to improve their key skills and gain valuable workplace experience
• Feature case studies to illustrate the routes available, and to inspire students to enrol for an NVQ
• Manage the development of the leaflet from initial verbal briefing, wording, design development and amendments, and organising the printing.

Haydon Training benefited from professional marketing input to clarify their messages to their target audience, and a single point of contact to develop and produce the range of leaflets.