Objective: To create awareness among businesses in region of Druglink’s services for working with people with drug or alcohol misuse.

Solution: Unleash Marketing worked with Druglink to identify some key services that could be promoted to businesses and developed a direct marketing campaign targeting these businesses. This included:

• Sourcing a database of HR directors and health & safety managers at businesses with more than 50 employees, in a 50 mile radius of Druglink’s head office
• Developing a new leaflet to promote a free seminar for businesses to attend, enabling them to understand the key issues for addressing employee drug or alcohol misuse
• Sourcing and organising a venue for the seminar
• Manage the direct marketing campaign, agreeing a target with the client of 20 attendees to the seminar, this was exceeded with 58 managers attending the event. Druglink subsequently worked with several of these businesses to supply them with relevant services.

“Thank you so much for your work in making the seminar a success, without your input we would never have achieved a quarter of what we did” Druglink