It’s much cheaper (and easier) to hold onto your existing customers than find new ones. And for many businesses 80% of their turnover is derived from 20% of their customers – so that 20% need looking after! We can recommend strategies and activities to encourage loyalty from your existing customers, as well as motivating them to buy more from you.
Customer Relationship Marketing
Ensuring that you are capturing all pertinent customer details in a database, which is kept updated. By understanding more about your customers you can anticipate their needs and keep in touch with them with special offers, newsletters or news of events.Cross-Promotion
By knowing which customers buy which product or service from you, you can identify opportunities for cross-promoting other products or services. Afterall, they’ve been impressed with you once, they are more likely to buy from you again. We can identify opportunities for increasing business this way.Email Marketing
Whilst avoiding spam, email marketing can be a cost-effective way to keep in touch with your customers.Rewards
A reward system, for example after six purchases the seventh one is free, can be valuable in motivating customers to continue to purchase from you – we can develop schemes to encourage customers to keep coming back, whilst maintaining value for your business.Are you undecided if encouraging customer loyalty should be your priority? We can discuss this and any other questions in your free first meeting – call us on 01442 879932 to arrange your free, no obligation meeting to see how we can unleash the potential of your business.
