A marketing plan enables you to focus your marketing investment effectively and monitor progress against your objectives to ensure you are achieving a return on your investment.
Unleash Marketing works with you to develop a marketing plan for growth. There are three stages:
Step 1: Understanding your business
In a face-to-face meeting we review your current business, your ambitions, your competitors, any marketing you’ve undertaken in the past, and your marketing budget. We’ll run a short workshop with up to ten members of your staff to gain further insights into your business. In the third, crucial, element of our fact-finding we speak to five of your customers for their view of your business.
Step 2: Developing your marketing plan
We research your competitors and market sector to identify opportunities for business growth, via an improved marketing infrastructure (e.g. improvements to your website) and targeted marketing campaigns.
Step 3: Reviewing your marketing plan
We present your marketing plan for growth. It will include:
- Your three year goals for business growth
- Profile of your target audience
- Definition of the benefits to customers of your product or service
- Identifying opportunities to improve your current marketing collateral (e.g. website, brochure, brand identity)
- Proposed schedule of marketing campaigns to grow your business over 12 months, which could include
- Lead generation programmes
- Loyalty programme
- Entry into a new sector
- Advertising and PR
- Online marketing opportunities
- Direct marketing campaigns
- Exhibiting at events
- Other marketing opportunities
- Outline costs for the implementation of the marketing campaigns
Once you have your marketing plan for growth, you can choose how to implement it. You can handle it all in-house, we can implement the overall plan for you, or a combination of the two, with us handling some specific projects for you.
The standard fee for developing a marketing plan for growth for your business is £3,000 + VAT.
For a case study of how we developed clear brand values and communicated these through a redesigned website, brochure and press advertising click here.
Call Caroline Walker on 01442 879932 to talk over your enquiry and start developing your marketing plan for growth.
