Marketing Training

MARKETING TRAINING

At our marketing workshops we explain marketing concepts and techniques, with the emphasis on practical ways to develop your marketing campaigns, measure their results and maximise the effectiveness of your budget. We look at how to define your target audience, develop your proposition and reach your customers in a motivating and compelling way. 

Using our extensive marketing experience we use case-studies to illustrate different ways of marketing.  You will also have the opportunity to work on your own marketing plan during the day. We can also include particular emphasis on the following areas as required:


Effective PR

When to use PR
Writing a press release
Photographs
Talking to journalists

Making the most
of your website

Role of websites
Domain names
Developing a site map
Briefing a website agency
Website content

Inspiring events

Venues
Invitations
Staging/room dressing
Food/drink/music

Motivating advertising

Target markets
Media
Focused message
Images
Costs

Direct Marketing
that works

When it is appropriate
Target markets
Renting lists
Database management
Data Protection Act
Design/covering letter
Printing
Budget
Measurement
Timing

















(other topics can also be covered)

Our workshops are developed around delegates' objectives and are interactive, giving everyone the
opportunity to learn from each other as well as from our experienced trainers.

We mostly work with organisations who have trained their members in a particular skill, giving them an understanding of marketing for their new businesses.  Prices vary depending on the scope of the workshop and number of delegates. 

Call us on 01442 879932 to see how we can help with your marketing training requirements

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